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About the job

WHO WE ARE

SuiteFiles provides total document management software for busy teams.

We’re here to help people ditch the admin and simplify their workflows so they can spend more time doing work that delights their clients.

PURPOSE

This role is responsible for executing an effective growth marketing strategy and associated campaigns that drive revenue growth for SuiteFiles. The role will be instrumental in implementing strategies to attract and convert potential customers and driving engagement across all marketing channels.

You’ll use a variety of tactics, such as webinars, email marketing, referrals (partner and word of mouth), in-person events (conferences and trade shows), organic social media, and search and social media advertising to attract potential customers.

We’re open to applicants from Australia, New Zealand, and the United States. If you’re in Wellington, New Zealand, the role is hybrid; otherwise, it can be fully remote.

Please note: This role is full-time and initially on a three-month contract, with potential for extension.

ACCOUNTABILITIES

Growth Marketing

  • Develop and execute integrated growth marketing campaigns, including webinars, email marketing, referrals, in-person events, paid advertising, content marketing, social media marketing, and other digital marketing tactics. 
  • Collaborate with sales and marketing team members to create targeted campaigns that drive leads, opportunities, and revenue growth. 
  • Create and manage landing pages, marketing automation programs, and lead nurturing campaigns to ensure a steady flow of qualified leads to the sales team. 
  • Work with Head of Marketing to manage and allocate budget effectively to ensure maximum ROI, while identifying and testing new channels and tactics to expand our reach and drive growth. 
  • Consistently use data and analytics to inform decisions and communicate these across the team, optimize campaigns and tactics, and track performance. 
  • Lead weekly and monthly reporting on growth marketing metrics and campaign performance to the business. 

Relationship and Third-Party Management

  • Help to build and maintain strong working relationships with third-party marketing related suppliers (design, content creation, printing, catering, event agencies, etc.) ensuring timely, cost-effective production and delivery; and that suppliers are being managed efficiently and meeting expected service levels.
  • Initiate and develop mutually beneficial relationships with integration and channel partners, growing these as a referral source. 
  • Build and maintain strong working relationships with business leaders across SuiteFiles ensuring effective service delivery of marketing activities. 
  • Maintain proactive, open, and clear lines of communication with the Head of Marketing, Chief Revenue Officer, and other stakeholders at all times. 

Continuous Improvement

  • Timely escalation of challenges, issues and business risks to the Head of Marketing and/or Chief Revenue Officer for everything and anything SuiteFiles sales and marketing related.

Health and Safety

  • Assume responsibility for your own and others safety and wellbeing, following all safety and wellbeing procedures and instructions, including reporting hazards, incidents and accidents and participating in safety and wellbeing initiatives and programs as required. 

TECHNICAL SKILLS, QUALIFICATIONS & EXPERIENCE

Essential

  • A minimum of 5 years’ experience in developing and executing integrated growth marketing campaigns across multiple channels, including webinars, email marketing, referrals, in-person events, paid advertising, content marketing, social media marketing, and other digital marketing tactics. 
  • Proven experience in using data to inform decisions, including building and presenting compelling cases for how and why decisions are made. 
  • Experience with digital advertising platforms, including building audiences, managing budgets, placing, and optimizing ads in platforms like LinkedIn Ads, Google Ads and Meta Business Manager. 
  • Experience in building landing pages and editing website content in WordPress or similar. 
  • Experience in measuring website engagement and traffic using Google Analytics 4. 
  • Strong analytical skills, including the ability to use data and metrics to measure performance and optimize campaigns. 
  • Excellent communication and collaboration skills, with the ability to work cross-functionally with sales and marketing team members, as well as the rest of the SuiteFiles team. 
  • Proficiency in marketing automation platforms such as HubSpot, and experience with lead nurturing and CRM systems. 
  • Strong project management skills, with the ability to manage multiple projects simultaneously and deliver on time and within budget. 
  • An up-to-date working knowledge of marketing trends, products, and solutions available in the market. 
  • Experience in the SaaS industry and understanding of the customer journey, buyer personas, and customer acquisition strategies. 
  • Experience in early to mid-stage startup marketing. 
  • If not based in Wellington, New Zealand: experience working remotely. 

Desirable

  • Experience in partner or channel marketing. 
  • Understanding of accounting firms and/or engineering consultancies and how they operate. 
  • Bachelor’s degree in marketing, business, or a related field. 

PERSONAL SKILLS, ATTRIBUTES & COMPETENCIES

  • A self-motivated team player, able to work with minimal supervision but also contribute to team tasks.  
  • Maintains clear and concise written and verbal communication, builds rapport, listens well, asks questions to clarify information. 
  • Strong aptitude for learning and the ability to become confident with new systems quickly. 
  • Has a solution-based focus to problem solving, with an ability to analyze problems and develop solutions. 
  • Acts with integrity, is trusted with sensitive and confidential information. 
  • Challenges managers in a constructive way and accepts decisions made in the organization’s best interest. 
  • Admits mistakes and brings them to the attention of people who can resolve the issues. 
  • Is someone people want to work with. 
  • Has a positive attitude and ability to work in a team environment effectively. 

Job Category: Marketing
Job Type: Contract Full Time
Job Location: Hybrid - Wellington NZ/AU Remote US

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