They call it ‘Coachella for Accountants’, and for good reason. The annual Xerocon conference is a landmark event for accountants and bookkeepers, but some years truly define an era. Xerocon 2018 Brisbane was one of those years.
It was a pivotal moment that set the course for the future of accounting technology. The concepts and features unveiled there are now central to how thousands of firms operate. By revisiting the key moments from this conference, we can better understand the foundation of the tools we use today and appreciate the vision that continues to drive the industry forward.
Despite its party energy and rockstar-esque lauding of industry names, Xerocon is all about business and is an opportunity to connect with peers from across Australasia, to gain insights from engaging keynote speakers and to get upskilled on the latest industry updates.
If that sounds a little overwhelming, well it can be. Which is why we’ve put together these survival tips to help you not just get through, but get the most out of your two days at the event.
1. Avoid Conference Burnout: Pace Yourself
The event is huge – not just figuratively, but literally. We know it’s a big event on the calendar for many, but don’t blow out on the first night and set yourself up for a struggle the next day! There are a lot of opportunities for chatting and connecting with Xero partners throughout the day, and a lot of ground to cover, so save your energy for the education and networking and let loose on the last night.
2. Prioritize Comfort: Shoes, Water, and Coffee
Ladies, listen up – it is a business event, but flat shoes are going to be your best choice if you don’t want to end up with sore feet at the end of day one. Moving between conference halls, exhibition stands, and food tables will see you on your feet for much of the day. In fact, chuck a pedometer on and you’ll see you’ll reach those 10,000 steps in no time! Luckily, the coffee flows all day and there are water stations to keep you hydrated, but we suggest taking along your own reusable water bottle so you can keep yourself topped up.
3. Connect with the Xerocon Community
Get busy on your social media accounts. Not only is it a great way to connect with others at the event, but it’s an easy way to keep up with what else is happening around Xerocon throughout the day. It’s not just the Xero crew who will be active – plenty of other attendees will be sharing insights from talks and giving out the inside word on which stands have the best freebies! Interact and follow along with the chat using the #xerocon hashtag as well as tagging in @Xero and the partners you interact with. Take photos and share quotes and tidbits from talks – folks who can’t be there will love it too!
4. Plan Your Agenda with the Xerocon App
The Xerocon agenda is online, so before you head along, make sure you check it out and plan which talks you want to get to so you don’t miss out. As well as the keynote speakers, there are also breakout sessions with a range of topics that you can choose from. It’s also worth checking out the list of exhibitors so you can pre-arrange times to speak to add-on partners or your Xero account manager if you have specific questions you’d like to cover off. If there is anyone else you’d particularly like to connect with, now is a good time to reach out and let them know you’re keen to meet up at the event.
5. What Should You Pack in Your Conference Bag?
Keep your hands free – bring a comfortable bag along with you so you can store all your essentials. Bring business cards, a water bottle, pen, notebook (or tablet if you’re that way inclined). You’ll also need a place to stash your swag or handouts from the exhibitor stands that you pick up along the way.
6. Schedule Time with Your Xero Account Manager
Xerocon is a great opportunity to have some face-to-face time with your Xero Account Manager. Bring along your questions or business challenges and they’ll be able to point you in the direction of app partners who may be the right fit for you or your clients. They’ll also be able to introduce you to other accountants or bookkeepers who can provide insights or advice. The great thing about Xerocon is the sense of community, plus people’s willingness and openness to share and discuss ideas.
7. Go Green at Xerocon
Xerocon generally has a paperless policy, meaning that exhibitors are encouraged to use electronic correspondence, rather than physical material. Do your bit by asking exhibitors to send information to you via email – after all, you’ll have time to check it out properly once you’re back in the office. For those keen on a frequent coffee fix, take along a reusable coffee cup to cut down on waste at the event, as well as your reusable water bottle.
Overall, be prepared to have a blast. You’ll come home with energy and enthusiasm for the work you do. There will be so much information to take in, so make sure you make some good notes – not just for yourself but for your clients or colleagues who couldn’t get along too. Don’t forget to share these learnings when you get home!
No plans for the night before Xerocon? Join us at Practice Ignition’s pre-con party – win epic prizes and access the unlimited bar tab! Save your spot here. Then visit the SuiteFiles stand #40 at Xerocon Brisbane!
A Look Back: The Vision of Xerocon Brisbane 2018
Xerocon has always been more than just a conference; it’s a declaration of where the industry is headed. The Brisbane event was a pivotal moment, marking a significant evolution in Xero’s philosophy. It was here that the company’s vision expanded, creating a new narrative for accountants, bookkeepers, and business owners alike.
From “Beautiful Accounting” to a “Beautiful Business” Platform
One of the most memorable takeaways from Xerocon Brisbane was the shift in language from Xero’s leadership. CEO Steve Vamos articulated a move from being “beautiful accounting software” to becoming a platform for “beautiful business.” This wasn’t just a clever marketing slogan; it signaled a fundamental change in strategy. The focus was no longer solely on balancing the books but on creating an integrated ecosystem that supports every facet of running a small business, from operations to client relationships.
Key Product Announcements and Features
The “beautiful business” vision was backed by a suite of powerful product announcements. Xero unveiled several new features and acquisitions designed to automate tasks, streamline workflows, and give businesses greater control over their financial data. These updates were practical, powerful, and pointed toward a future with less administrative friction.
Automating Documents with Hubdoc and Email-to-Bills
A major headline was Xero’s acquisition of Hubdoc, a tool designed to simplify financial document collection and data entry. Paired with the new email-to-bills feature, this was a game-changer for automation. The system could now automatically extract key details like the sender, amount, and due date directly from an emailed invoice. This meant less manual work, fewer errors, and more time for professionals to focus on strategic advice rather than data processing.
How Document Automation Aligns with SuiteFiles
This focus on automation is something we’re passionate about at SuiteFiles. While Xero and Hubdoc handle the financial documents, a truly streamlined business needs a central home for *all* its files. That’s where our platform comes in. SuiteFiles provides a single, secure place for your client files, contracts, emails, and more. With features like automated filing and document templates, we extend the principle of automation beyond accounting to your entire practice, helping you build a truly efficient, beautiful business. You can explore all our document management features to see how it works.
Streamlining Payments with Smarter Invoicing and In-App Payments
Another significant update was the introduction of in-app payments. This feature allowed businesses to start paying bills directly from within the Xero platform, closing the loop on the accounts payable process. By integrating payment processing, Xero made it easier for business owners to manage their cash flow and settle invoices without switching between different applications. It was a practical step toward making the platform a true business command center.
New Connectivity: Bank Feeds and Direct ATO Lodgements
Compliance also got a major upgrade. Xero announced that businesses could now lodge activity statements directly to the Australian Tax Office (ATO) from the platform. This direct connection removed a cumbersome step from the tax preparation process, making it faster and more secure for businesses to meet their obligations. It demonstrated a commitment to deepening integrations with key government and financial institutions, simplifying critical business functions.
Expanding the Ecosystem with the App Marketplace and Xero Learn
Xero also reinforced its commitment to its partner ecosystem. The App Marketplace began proactively suggesting useful apps to users based on their business needs, helping them discover tools to solve specific challenges. On the education front, the launch of Xero Learn provided students with access to the software through their college courses, preparing the next generation of accountants and bookkeepers. This focus on community and education ensures the platform’s continued growth and relevance. As a proud partner, we know the value of a strong integration ecosystem.
The Award-Winning Event Experience
Xerocon is famous for its high-energy atmosphere, and the Brisbane event was no exception. The experience was meticulously designed to be engaging, memorable, and, most importantly, fun. It’s this commitment to creating an immersive environment that sets Xerocon apart from typical industry conferences and makes it a must-attend event.
An Immersive and Unique Design
The event’s production was a standout, creating a vibrant and dynamic environment for attendees. Every detail, from the layout of the exhibition hall to the staging of the keynote presentations, was crafted to encourage interaction and learning. This dedication to creating a world-class experience didn’t go unnoticed, contributing to the event’s stellar reputation and high satisfaction rates among attendees.
Creative Networking Opportunities
Networking at Xerocon goes far beyond exchanging business cards. The event organizers created unique spaces and activities designed to break the ice and foster genuine connections. Attendees were encouraged to meet and mingle in a relaxed, informal setting, allowing for more meaningful conversations with peers, partners, and the Xero team. These creative networking opportunities are a hallmark of the Xerocon experience.
The “Brisvegas” Closing Party
The conference culminated in an unforgettable “Brisvegas” themed closing party. This wasn’t just a casual get-together; it was a full-blown celebration with multiple themed rooms and unique entertainment. One of the most talked-about features was a pop-up chapel complete with an Elvis impersonator, offering a playful and memorable way for attendees to cap off their Xerocon experience. It was the perfect ending to two days of intense learning and networking.
Xerocon Brisbane 2018 by the Numbers
The success of Xerocon Brisbane can be seen not just in the enthusiastic feedback but also in the hard data. The numbers from the event paint a clear picture of a thriving community and a conference that delivered immense value to everyone who attended.
Attendance and Attendee Satisfaction
The event was a massive draw, bringing together over 3,300 accountants, bookkeepers, and fintech professionals from across Australasia. More than just showing up, attendees were highly engaged and impressed with the experience. On a scale of one to ten, they rated their overall satisfaction at an impressive 8.3, reflecting the high quality of the speakers, sessions, and overall event production.
Social Media Engagement and Reach
The buzz around Xerocon extended far beyond the walls of the convention center. The official event hashtag, #Xerocon, was used over 6,300 times on social media during the conference. This digital conversation allowed attendees to share key insights, connect with new contacts, and participate in a broader discussion, while also giving those who couldn’t attend a glimpse into the action.
Industry Recognition and Awards
The excellence of Xerocon Brisbane 2018 was formally recognized by the events industry, cementing its status as a world-class conference. This acclaim highlights the incredible effort and creativity that went into producing such a large-scale and impactful event.
Gold Stevie Award for Innovation
In recognition of their outstanding work, the event production company, INVNT, received a Gold Stevie Award in 2019 for Xerocon Brisbane 2018. This prestigious award celebrated the innovative approach to the event’s design, execution, and overall attendee experience. Winning a Stevie Award affirmed what every attendee already knew: Xerocon isn’t just another conference; it’s an industry-defining event.
Frequently Asked Questions
Why is a conference from 2018 still relevant today? Xerocon Brisbane 2018 wasn’t just another industry event. It marked a turning point where the conversation shifted from simple accounting software to building a fully integrated business platform. The concepts and features introduced then are now fundamental to how modern firms operate, so understanding that moment helps us see the foundation of the tools we rely on every day.
What was the main idea behind the “beautiful business” concept? The shift to “beautiful business” was about expanding the vision beyond just bookkeeping. It represented a move toward creating a single, connected ecosystem where every part of a business—from invoicing and payments to client management and compliance—works together seamlessly. The goal was to reduce administrative friction so business owners and their advisors could focus on growth and strategy.
How do the automation features announced at Xerocon 2018 relate to what SuiteFiles does? Xero’s acquisition of Hubdoc and the email-to-bills feature were game-changers for automating financial documents. We love that principle, and SuiteFiles extends it to your entire practice. While Xero handles the numbers, our platform provides a central, organized home for all your other critical files, like client correspondence, contracts, and reports, with features like automated filing to keep everything in its right place.
I’m attending my first Xerocon. What’s the most important piece of advice you’d give? Go in with a plan, but don’t be afraid to deviate from it. It’s essential to review the agenda and know which speakers and exhibitors you want to see. However, some of the most valuable moments will come from spontaneous conversations in the hallway or over coffee. The key is to balance your must-do list with an openness to connect with the people around you.
Besides the keynote speakers, what makes the Xerocon experience so unique? It’s the incredible sense of community and energy. Unlike many corporate conferences, Xerocon is designed to be highly interactive and fun. The organizers put a huge emphasis on creating opportunities for genuine connection, from creative networking spaces to the legendary closing party. You leave not just with new knowledge, but with new relationships and a real enthusiasm for your work.
Key Takeaways
- Think Beyond the Books: Xerocon 2018 marked a pivotal shift from “beautiful accounting” to a “beautiful business” ecosystem, signaling a future where financial software integrates deeply with all aspects of a company, from operations to client management.
- Embrace Automation to Reduce Admin: Key announcements like the Hubdoc acquisition and email-to-bills feature demonstrated a clear commitment to automating routine tasks, allowing professionals to spend less time on data entry and more time on high-value strategic work.
- Plan Your Conference Experience: To get the most out of a major event, preparation is key. Review the agenda beforehand, schedule meetings with important partners, and use the event app and social media to stay connected and informed.
